A Midsummer Night's Dream

Poster Design by YASUHITO TAKEUCHI

The traditional visual image of this Shakespeare's work is forest and fantasy. However, as you read the original, there are various people, plants and animals that appear. In particular, "Viola Tricolor (Love in idleness / Wild Pansy)" are important. It was naturally and smoothly reversible. For the theater company that makes a new direction, it was important to pick a motif, finish with a magical new taste stuffed toy that I have not seen, and create a charming unique atmosphere as well as a story.

A typical comedy of Shakespeare's work "A Midsummer Night's Dream" is a fantasy comedy of a complex story in which fairies, humans, flowers and animals appear. To derive key characters and motifs. The attitude of a theater company that makes avant-garde and contemporary production. Based on that, make a fantasy and cute stuffed toy motif, styling a unique atmosphere and hair make up, complete the graphic in the photo. A visual of this Shakespeare's work that has never been done has been completed.

The work of updating the atmosphere of the unique fantasy comedy of this literary work was important not only to stalling. That alone is not different from ordinary. On the other hand, it was important to make the styling simple and make the appearance motif into a stuffed toy with impact that can not be seen in the world. In the gray world, a taste emerges as mysterious stuffed animals as story.

The size of the poster is A1 size, 594 mm - 841 mm.

Keywords: Shakespeare, Literature, Theater, Styling, Stuffed Doll, British, Cute, Wonder, Flower, Animals

Shakespeare's fantasy comedy that seems like a mysterious world view. The visual of a taste Shakespeare's work that there is nothing before in the past. People who saw these were looking forward with something new expectations. Various places to announce, various places such as theaters, the web, sns, etc. were colored with this visual and fueled expectation.

The project started in Tokyo in January 2017, ended in Tokyo in March 2017, and was exhibited at Theater FUSHIKADEN Tokyo in March 2017.

Initially, the stuffed toy creation was supposed to progress with a realistic taste. However, this theater company directs with contemporary, aggressive taste. In addition, it changed the direction, taking into account that it is a fantasy comedy. Changes to a taste that has never been seen in a more fantastic way and wonderful. A hair make-up that was familiar with it without discomfort was devised.

The most difficult part of this design activity is the choice of motif and the fantastic expression of fantastic expression. We make a stuffed toy of unique "Viola Tricolor (Love in idleness / Wild Pansy)" with a unique and strange taste, hair-making and styling that matches it become important. Not in the taste of medieval Europe, but in modern styling, I tried styling with a sense that is not excessive. In addition, considering the balance of the visual as a whole, we tried to styling gray one color. It was a very difficult part.

"A Midsummer Night's Dream" is a fantasy comedy of complex storylines featuring fairies, human beings, flowers, animals, etc. It brings out the character and motif that becomes the center of the story. The motif was made with a stuffed toy with a unique atmosphere, and a world view was added by hair making and styling. This visual taste was also used during the play, coloring the whole theater.

This Design was awarded Iron in A' Graphics, Illustration and Visual Communication Design Award in 2018. Iron A' Design Award: Awarded to well-designed, practical, and innovative creations that meet professional and industrial requirements. Respected for integrating industry best practices and competent technical characteristics, they provide fulfillment and positive feelings, contributing to a better world.


Project Details and Credits

Project Designers: Yasuhito Takeuchi
Image Credits: Image #1: Creative direction Yasuhito Takeuchi, Art direction Yasuhito Takeuchi, Photographer Chieko Izutsu, Hair & makeup Asami Nemoto, Styling Yasuhito Takeuchi
Project Team Members: Yasuhito Takeuchi
Project Name: A Midsummer Night's Dream
Project Client: Yasuhito Takeuchi


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